RevitaLash Launches Hair Care Line
Bee Shapiro, April 15, 2015
Is there finally a way to get thicker, more voluminous hair? (Photo: Trunk Archive).
What woman doesn't want thick, vivacious hair—as in the unachievable, gloriously glossy and bouncy kind seen in TV commercials? Admittedly, for most for my life, I was blithely unaware of thinning hair. If anything, I had the kind of mane that was a pain to layer for its sheer stubbornness and thickness. Of course, I didn't appreciate what I had. Since having a baby 9-months ago, not only has half my hair gone down the drain (or so it seems) but I have unreasonable baby hairs shooting every which way on my hairline.
Naturally, I was intrigued when RevitaLash
announced it was launching a 6-product hair care line based off the technology in its eyelash and brow formulas: a tech-y sounding biopeptin complex. Called ReGenesis
, the line is built off a concentrated spray and foam
—each costing a whopping $149. Manhattan stylist Paul Labrecque
says the results are worth it though. He’s been carrying the foam in his salon since it came out in 2008 (it was first marketed as a single product under RevitaLash’s hair division; all the other products, including the shampoo, conditioner, spot serum, spray and mask, in the line are new). “Almost all the hair care products out there address the hair,” Labrecque says. “Well, they’re just dead cells. If you want thick healthy hair you have to address the scalp and what’s the scalp? Well it’s skin.” Labrecque added that the foam (and targeted spray) really works to nourish the scalp and hair, so it helps hair grow thicker and at an optimal rate.
The new ReGenesis products from RevitaLash. (Photo: RevitaLash).
He particularly pointed me to the slightly more approachable new Detox Hair & Scalp Mask ($42), which contains Belarus Bioactive Silt, loquat leaf and ginseng, which I gave a go. In a sense, it’s like a mud mask (think GlamGlow) for your scalp. There’s a tingly effect, which felt cooling and lasted for an hour even after hair was dry. (Tip: Don’t do the treatment on a super cold or very breezy day. Perhaps it’s not too much of a surprise that the company is based out of Ventura, California.) Most impressive though, was how lightweight the formula was. And I wasn’t sure if it was the thickening effect of the mask or just a good hair day, but after a blow dry, there was noticeable volume at my roots. In fact, it was more believable than my handy mousse—and without any sticky residue. It didn’t do anything about those pesky baby hairs, but Labrecque promises the line will eventually help them too. “It’s about preventing hair breakage,” he says. “That’s often a lot of the problem.”
Products will be available in South Africa from July 2015.