ReGenesis Hair: Beauty Reborn™ A RevitaLash® Collection for Fine and Thinning Hair
VENTURA, Calif., March 31, 2015 /PRNewswire/ -- Athena Cosmetics, Inc., makers of RevitaLash® Cosmetics and leader in lash, brow and hair enhancement and beautification, introduces its latest innovation for aging, fine and thinning hair with the new ReGenesis™ Hair Enhancing System.
The ReGenesis collection has set out to defend tresses from aging, breakage and brittleness to promote the look of thicker, fuller-bodied hair and a well-nourished, balanced scalp environment. Incorporating finely-calibrated, proprietary formulations, including the exclusive and renowned BioPeptin Complex® found in RevitaLash® Cosmetics conditioning products, the complete hair system is designed to intensify the natural volume of hair while tending to the needs of the scalp, creating the ideal environment for hair to flourish.
"We are thrilled to be taking our breakthrough lash and brow technology into the prestige haircare category in a more robust, comprehensive way," shares Sabrina Little, director of marketing and product development. "Our new ReGenesis Hair-Enhancing System is extremely performance-driven with proprietary cosmetic ingredient advancements no other player in this fast-growing category is offering."
Per Little, the company is poised to make a direct impact on the way industry professionals address the unique needs of fine and thinning hair that is not only beneficial to the business growth and success of spas and salons, but also offers extraordinary results for their clientele searching for solutions to fine and thinning hair.
Each product within the ReGenesis Hair Enhancing System helps address a multitude of factors that impact hair beauty and a youthful appearance such as aging, environmental stress, and physical/chemical damage from day-to-day styling and hair treatments.
At the heart of the haircare system and featuring the breakthrough BioPeptin Complex® are the two Hair Volume Enhancers: Micro-Targeting Spray and Fast-Absorbing Foam. Combined with essential nutrients, fortifying peptides and protective plant extracts, these volume enhancers help increase moisture balance, texture, shine and body for the appearance of thicker, healthier-looking hair. Daily application of either the spray or foam enhancer is recommended to target areas of fine and thinning hair concerns.
The collection also includes ReGenesis Thickening Shampoo, Thickening Conditioner and Detox Hair & Scalp Masque. Made with specialized ingredients to optimize hair health and rejuvenate the scalp, the phyto-infused formulas help strengthen the hair cuticle and work to improve hair shaft thickness, for a fuller, thicker look and feel. Rounding out the complete system is the Spot Serum, ideal for on-the-go defense, to target breakage and specific trouble zones.
Through the worldwide success of its flagship products, RevitaLash® Cosmetics has helped millions realize the beauty potential of conditioning and caring for lashes and brows. The introduction of the ReGenesis™ Hair Enhancing System now expands the reach of RevitaLash Cosmetics' groundbreaking science to the hair to further benefit men and women with a solution to address the look of fine and thinning hair and create an environment for hair to thrive.
ReGenesis™ Hair Enhancing System will be available in South Africa in June 2015.
For more information please contact:
Nadia Knox-Bredenhann of Beauty Integrated at 082 4710 277